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These definitions were developed by the AASL Advocacy Committee.

Advocacy

On-going process of building partnerships so that others will act for and with you, turning passive support into educated action for the library program.

It begins with a vision and a plan for the library program that is then matched to the agenda and priorities of stakeholders.

Public Relations (PR)

One-way communication of getting the message across:

• who we are
• what we do
• when and where
• and for whom

Marketing

A planned and sustained process to assess the customer's needs and then to select materials and services to meet those needs.

• know the customer's needs
• who are they?
• what do they need?
• when and where can we best deliver it?
• what are you willing to pay? ($)