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CHICAGO—¾«¶«´«Ã½Publishing eLearning Solutions announces a new session of our popular workshop, with Rebecca Blakiston. This workshop will last 90 minutes and take place at 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am Pacific on Thursday, March 21, 2019.

Individuals visit our library websites for content, so it’s important to ensure our content is clear, concise, and created with our users’ needs in mind. Our content should help users quickly and easily complete tasks and get the answers to their questions on the first try.

In this workshop, user-experience librarian Rebecca Blakiston teaches you how people read on the web and how you can harness that knowledge to improve your web content. You’ll learn how to focus on key messages, use active and authentic voice, remove unnecessary words, write meaningful titles and headings, use parallelism, format text for readability, and more.

About the Instructor

Rebecca Blakiston has been a librarian at the University of Arizona Libraries since 2008, and a user experience librarian since 2014. She specializes in user research, user-centered design, writing for the web, and content strategy. In 2016, she was named a Library Journal Mover & Shaker. In 2017, she published her second book, Writing Effectively in Print and On the Web: A Practical Guide for Librarians. She has presented extensively on user research methods, website content strategy, and writing for the user experience.

Registration for this ¾«¶«´«Ã½Publishing eLearning Solutions Workshop is available on the . You can purchase registration at both and rates.

¾«¶«´«Ã½Publishing eLearning Solutions Workshops offer a convenient, hands-on learning experience that will help you and your colleagues make the best decisions for your library. This workshop is licensed for use by staff or users of the purchasing institution or library organization.

¾«¶«´«Ã½Publishing eLearning Solutions (ELS) produces high-quality professional development events and materials for the library profession. ELS events cover modern issues on a wide variety of topics in formats that include live workshops, asynchronous eCourses, and print publications. We help ensure that today’s library employees have access to the professional development opportunities they need, whether they are brushing up on the basics or expanding their horizons with cutting-edge tools. Contact us at elsmarketing@ala.org.

purchases fund advocacy, awareness, and accreditation programs for library professionals worldwide.

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