To develop programs that promote libraries and library issues nationwide. To assist ¾«¶«´«Ã½members in promoting their libraries at the local, state and national levels. To work closely with the ¾«¶«´«Ã½Communications and Marketing Office and ¾«¶«´«Ã½officers, committees and units in developing and coordinating promotional and marketing programs and tools for libraries, librarians and ALA, including National Library Week and other national campaigns focused on the continuing support of libraries.